Advertising campaigns
Havredals Collaboration: Elevating Plant-Based Meat Alternatives
About
Havredals is a global food-tech company dedicated to developing tasty, healthy, and climate-friendly alternatives to meat. The company based in Sweden produce plant-based products, using crops from the Nordics. Havredals exists to create innovations that can contribute to a healthy planet with healthy people.
Role
For five months, I worked intensively with Havredals, contributing to the development and execution of various marketing materials and campaigns. My primary responsibilities included designing and managing multiple advertising campaigns in collaboration with retail partners.
Tasks
During my time at Havredals, I developed four large advertising campaigns in partnership with retailers, which featured banners for billboards and light panels. I created a comprehensive package of images for social media stories and posts, including engaging reels and Facebook posts. My role also involved designing promotional merchandise such as T-shirts, flags, and caps for various promo events. I was responsible for developing labels, stickers, and other packaging materials to ensure the products were visually appealing and met all branding guidelines. Furthermore, I prepared several large presentations about the company for investor events, which helped to effectively communicate the company's vision and progress to potential investors.
Results
The advertising campaigns significantly increased brand recognition in Sweden and boosted B2B sales. The promotional materials I created effectively supported Havredals' marketing efforts, making a strong impact on their target audience. The investor presentations I developed helped attract new investments to the company, contributing to its growth and success in the competitive plant-based meat industry. Overall, my work ensured that Havredals maintained a strong, cohesive brand presence across all platforms.
Gallery
