Package design
Retailer Collaboration: Developing Packaging for Consumer Goods
About
I collaborated with several well-established retailers such as Lingito, Dental Check, Aroma, Green Lifestyle, Mendelsohn's in the American market, producing a wide range of consumer goods such as sports equipment, cosmetics, food products, household items, and personal hygiene products. These companies are known for their quality and reliability, making them trusted names among consumers.
Role
Over the course of my collaboration, I was responsible for creating visually appealing and functional packaging designs, labels, inserts, boxes and instructions. I ensured that all packaging designs complied with government guidelines and labeling requirements.
Tasks
During my work with these retailers, I developed over 200 unique packaging designs, which were adapted for more than 700 different SKUs. This involved creating detailed and accurate packaging designs, preparing files for print production, and generating 3D mockups to be used in online stores and product cards. My work required close coordination with Chinese manufacturing facilities to ensure the highest quality and accuracy in the printed packaging.
Results
The packaging designs I created contributed significantly to the success of the products, each of which sold between 5,000 and 6,000 units. The designs received high praise for their clarity and informative presentation, making it easy for consumers to understand the product features and benefits. The collaboration with these retailers not only boosted product sales but also enhanced brand recognition and customer satisfaction through effective and attractive packaging.
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